Susan Goldie is the National Lead for End of Life Strategy for CCNB Limited, as it merges with the iconic Groundswell Project, which has led to advocacy on better choices on death and dying in Australia since 2010. Susan is a leader making a difference with a vision to reclaim death as a shared community event and remove existing silos. She sees all Australians connected to quality, end of life providers, and early palliative services, regardless of post code. And that is just a start! End of life is Susan’s “heartland” which is a combination of strategic approach, passion, and exceptional experience.